Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real...
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Product Management for the Web
Whether we prototype, write, design, develop, or test as part of building the web, we’re creating something hundreds, thousands, or maybe even millions of people will use. But how do we know that...
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Beyond Usability Testing
Usability testing and its discontents As web professionals, we’re accustomed to putting out fine websites based on best practices, analytics data, competitor review, secondary research, and our own...
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Being Real Builds Trust
Tons of products and services are the best, easiest, simplest, smartest, most beautiful, cost-effective, and affordable things ever. They also all increase profits, decrease costs, and save you time....
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Translation is UX
Je ne suis pas monsieur Lebowski. C’est vous monsieur Lebowski. Moi, je suis le Duc. —The Big Lebowski, French version There is a world where Harry Potter’s arch enemy is “Du-weißt-schon-wer,”...
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